What challenges do you see for data in the year ahead that will have an impact on you and on the industry as a whole?
GenAI has made its mark on the industry and is being pushed into organizations in use cases it was not intended for. This will create a challenge in implementing projects without the best practices or change management controls required to implement tools successfully or with the oversight controls needed. There are several use cases for genAI and with controls (such as ethics) organizations can capitalize on this new technology.