What impact has the pandemic had on the role of data in your company/organisation?
I think the pandemic has caused the role of data to be elevated within society more generally. There, persistent references of “follow the science” or “follow the data” has helped to ingrain the mindset of analysing available information and making judgements and recommendations based on what is being observed. That’s not to say the general population are all budding statisticians or analysts – but there’s an acceptance that analysing the trends is the right way to do things. Within the AA, there’s been a shift to more self-serve when it comes to analysis as we’ve rolled out self-serve tools but also, I suspect, as a consequence of people working remotely and having a go themselves in their own time before engaging others for help.