What stage has your organisation reached on its data maturity journey?
This is a hugely exciting time to be on the data journey in Mars Pet Nutrition, step changing from the more traditional use of data in consumer packaged goods. This enables us to optimise supply chain and retailer relationships to build and enhance more relevant one-to-one connections directly, not only for our nutrition brands but also connecting across all pet care products to drive a more integrated experience.
Tell us about the data and analytics resources you are responsible for
We’re at the start of the transformation at Mars, to enable our path I manage a small team of data evangelists across key markets in Europe. Leading not only the data acquisition strategy behind our Pet Nutrition brands but also how we turn that data into value through improved targeting, value-based rewards and optimised experiences; ensuring as we do so, we build robust data management as best practice.