Describe your career to date
I currently lead the global data strategy, governance, instrumentation and DTC analytics function for UMG. This is a relatively new role, having joined in March last year. Before UMG, I was SVP of international data strategy at what is now Warner Brothers Discovery+, where among other things, I led the development and execution of its international data platform that saw over 80 distinct data sources power over 150 data products.
Before that, I was responsible for overseeing the international advertising effectiveness efforts at comSCore. Before that, my roles in research and business intelligence at AOL included instrumenting the world’s most extensive enterprise web analytics implementation at the time. Before joining AOL, I held various data-based roles at some of Canada’s largest brands and agencies.
What stage has your organisation reached on its data maturity journey?
We are rapidly transitioning from a data-driven maturity to data literate.
Tell us about the data and analytics resources you are responsible for
I am responsible for a global team that spans data strategy, data governance, data instrumentation and DTC analytics. My team is based in both the UK and the US.
What challenges do you see for data in the year ahead that will have an impact on your organisation and on the industry as a whole?
Evolution in consumer data protection and privacy, especially in the US, as well as developments in more accessible AI applications, provide both challenges and opportunities to the data industry.
Have you set out a vision for data? If so, what is it aiming for and does it embrace the whole organisation or just the data function?
This is a work in progress. As I am relatively new to the organisation, it is essential first to listen and engage with existing processes, approaches, and architecture before setting a vision forward.
Have you been able to fix the data foundations of your organisation, particularly with regard to data quality?
A formal enterprise data quality programme is under development.
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