What impact has the pandemic had on demand from your clients?
As we work with companies to help them anticipate changes in a volatile market, we’ve seen rapid growth in the use of real-time data and insights. At the same time, increased virtual collaboration, purchasing, and interaction with services has caused companies to produce more data than ever. While the ability to harness data and analytics has delivered real value for businesses, it has also resulted in AI systems that inadvertently harm users and society. Companies across sectors are proactively seeking our support to make sure they have ethical standards in place to ensure that they are using data and analytics in a responsible way.
Do you get a seat at your clients’ strategic discussions? If not, what will it take to get you there?
Yes, data and AI are now widely seen as a strategic priority and, as such, sit at the top of management agendas. This naturally brings us into our clients’ strategic dialogs. We partner closely with their management teams to help shape strategic approaches to their use of data and AI, while making sure they take steps to implement their AI programs correctly and responsibly.
What are your key areas of focus for the business in 2022?
We are focused on bringing our responsible AI capabilities to ever more clients across ever more industries. We are accomplishing this through direct consulting support and through our industry engagement with groups including the World Economic Forum and the Business Roundtable. We believe deeply in the business value of responsible AI and want to do all we can to make sure companies take this issue seriously.
How do you apply your leadership skills a) within your own business and b) on behalf of your clients?
Implementing responsible AI is not just about effectively managing an AI project. Fundamentally, it involves catalysing a cultural transformation throughout an organisation. It’s about inspiring leaders and teams; pulling together diverse groups of leaders and staff; implementing solutions that reinforce the culture you want to create; and tailoring solutions to the unique corporate, industry, and regional culture in which each company exists. Every day, I focus my skills on balancing these considerations for BCG and its clients.