What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole?
The data industry loves a new trend, we cannot get enough of buzzwords: big data, self-service, data lakes – you name it, someone will write a book on it and before we know it, every CDO in the land will be claiming to be doing it. In chasing these technical silver bullets, we have seen organisations frequently lose their way, constantly rebuilding their whole stack assuming the new tools will solve their data related problems. This trend presents a real challenge for the industry, as the search for quick fixes avoids the need to do the real work of educating an entire workforce, providing them with the right tools and requiring leadership to justify decisions with solid data. A back-to-basics approach is needed by most organisations, but it is often not cool just to execute the basics perfectly and the search for an easy win goes on.
