Tell us about the data and analytics resources you are responsible for
I manage a team of 15 analysts made up of insight managers, analysts and research specialists. I directly manage the insight managers and soon to be appointed insight project manager. As a team we are responsible for delivering insights to the business from the data derived from the 16 million members of our Health & Beauty loyalty scheme, which we enhance with market and consumer research. We present back the insights, along with the opportunities, and work with stakeholders to drive action off the back of them. We also work directly with our suppliers, generating bespoke insight packs which set out the opportunities for the brands to grow in Superdrug.
Tell us about any ambitions you have in terms of becoming a data leader
My ambition is absolutely to become a data leader. I truly believe that as someone who has worked my way up through the analysts ranks, I have developed a strong sense of what an insight team needs to succeed. I understand the challenges that analysts face, as I have faced them myself. I feel passionate about leading a team that is empowered to take ownership of their work, is recognised for what they do, they see the impact they make and feel part of the success of the business.