From Cost Centre to Value Engine: Embedding a Value-Obsessed Data Culture through Mindset and Behaviour Change

Data teams are under pressure to prove their value. For CDOs and data leaders, this creates a difficult challenge: how do you shift the mindset and behaviours from delivery and operational cost to measurable business impact?
 
In this session, Sukhvinder Nagra, Senior Manager Process & Governance, David Oakes, Senior Manager Local Market Transformation and Caroline Wright, Senior Manager Strategy Governance & Investment at Vodafone, will share how it has evolved its data function from being perceived as a cost centre to operating as a value engine. At the core of this transformation is a dual approach: building a robust value framework and driving a fundamental shift in culture, mindset and leadership behaviours.
The session will explore how Vodafone has combined a structured value framework and RoI thinking with targeted cultural and behavioural change to embed value thinking into the way teams operate.

The session will cover:
 
• How Vodafone approached the shift from cost centre to a value-focused data function
• Why culture, mindset and leadership behaviours are critical to proving the impact of data and AI
• How Vodafone has driven a shift in mindset and behaviours to create a more outcome-focused, value-oriented data community
• How to build value obsession into the way teams prioritise, deliver and communicate work
• The creation of a value framework and robust methodology for calculating business impact
• How RoI thinking can be embedded into day-to-day decision-making, from planning through to delivery
What data leaders can do to help teams connect technical delivery with measurable business outcomes