From Idea to Impact: Building an Award-Winning AI Product at Domino’s

Explore the journey behind Domi Vision, an in-house computer vision platform that has scored more than 7.5 million pizzas, improved quality by 5%, and identified a £3 million annual revenue opportunity while operating at a cost of less than £20 per day.

Many organisations struggle to move AI from experimentation to operational impact. Beyond the technology itself, success depends on identifying the right problem, translating business expertise into scalable solutions, and building trust among the people expected to use them. Domi Vision provides a compelling example of how these challenges can be overcome.

In this masterclass, Oliver Few, Senior Data Science Manager and Antony Bradshaw, Director of Data & Insights at Dominos, will share both the technical and organisational journey behind Domi Vision. From defining what makes a “good pizza” and translating subjective quality standards into machine learning models, to navigating franchisee resistance, driving adoption, and creating a culture where quality becomes a daily operational metric, attendees will gain practical lessons for delivering AI products that achieve measurable business outcomes.
 
Learn how Domino’s:

• Translated expert knowledge and subjective business standards into machine learning models.
• Built and deployed computer vision solutions using existing infrastructure.
• Made the right technology choices, including when traditional ML is more appropriate than GenAI.
• Explained complex AI systems in ways that build trust with business stakeholders.
• Navigated resistance, governance concerns and data-sharing challenges.
Driven adoption by involving users in development and validation.