From Outputs to Impact: Building ITV’s Blended Data & Insight Team

Three years ago, ITV brought together its business-facing data roles, including data product, data science and analytics, with its market research team. The goal was simple: create a function capable of answering the business’s most complex questions by combining different disciplines, perspectives and methods.

In this masterclass, Lara Izlan, Director of Insights, ITV shares the story behind that transformation. She will explore how ITV united teams with different skill sets and ways of working, built trust across disciplines and repositioned the function from a collection of specialist teams into a strategic business partner. 

Drawing on the lessons learned along the way, Lara will discuss the operating model decisions, cultural changes and stakeholder engagement approaches that helped the team deliver greater business impact, as well as the challenges, trade-offs and practical realities of making a blended model work. 

Learn how to:

• Bring together data product, analytics, data science and research teams around shared business goals. 
• Build trust and effective collaboration across different disciplines and methodologies. 
• Move from a service-based relationship with stakeholders to a business-partnering model. 
• Help stakeholders frame the right questions rather than simply fulfil requests. 
• Navigate the cultural and organisational challenges of a new operating model.
• Apply practical lessons from ITV’s multi-year transformation journey.