Future-Proofing Your Test-and-Learn Capabilities In B2C

Join an exclusive peer discussion for senior data and AI leaders.

This small-group session offers a confidential space for senior professionals to exchange insights, share challenges, and learn from one another. 

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Discussion Questions:  

  • What have been the biggest lessons in evolving test-and-learn from isolated initiatives to a strategic capability?
  • How have organisations built a successful test-and-learn culture, and which practices matter most?
  • How do you use test-and-learn to strengthen customer relationships, and which KPIs best demonstrate its business impact?

Who should attend:  

This session is designed for senior data and AI leaders who:    

  • Have successfully built or scaled test and learn capabilities and;
  • Use experimentation to improve customer engagement and deliver measurable business outcomes in B2C environments 

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Accelerator format:

DataIQ Accelerators are focused peer-to-peer discussions designed to address, and problem solve around concrete challenge. Each session brings together a curated group of qualified contributors with relevant expertise to validate ideas, share practical perspectives, and shape actionable next steps. 

What to expect:

  • Invitation-only, moderated discussions for senior data and AI leaders to share ideas, brainstorm, and learn from collective expertise to solve a specific challenge. 
  • Contributors are asked to actively participate and openly share their experiences.
  • Hosted under Chatham House rules. 

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How to apply if you are not a client:

If you are currently not subscribed to the DataIQ service, but would like to join this session, you can apply to be considered for participation by filling in the form below.

DataIQ clients: Please secure your place via the DataIQ Hub.

Request attendance

Local Time

  • Timezone: America/New_York
  • Date: 05 Aug 2026
  • Time: 10:00am - 11:00am