Measuring ROI of AI-Driven, Multi-Channel Marketing
This event is designed for DataIQ clients only. If you’re a client, you can sign up via the DataIQ Hub. If you are not a client yet, you can find our more here.
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Roundtable format:
Roundtables are 60-minutes, facilitated online discussions with maximum of 10 data leaders focused on the most pressing issues. They provide a trusted space to share experiences, test ideas, and learn from peers, with each session shaped around a topical theme.
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Questions:
- How are organisations isolating incremental ROI in complex, automated marketing journeys where multiple channels and AI models influence the same customer?
- What attribution approaches are proving credible with executive stakeholders, and where are they falling short?
- How are teams balancing experimentation, speed, and measurement rigour when optimising AI-driven marketing activity?
