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Tag: Analytics and insight

DataIQ Leaders briefing – “Are we earning our place at the table?”
Article

DataIQ Leaders briefing – “Are we earning our place at the table?”

One of the longest-running discussions around data is exactly how to value the contribution it makes to a business. Hard metrics can be difficult to define and put in place, as a recent DataIQ Leaders roundtable revealed. This briefing note considers some of the ways in which members are trying to prove the return on investment they deliver
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Four principles to balance personalisation and data protection
Article

Four principles to balance personalisation and data protection

Talk of contact tracing apps to tackle COVID-19 serves to highlight the difficult balance between using data to personalise services and robust data protection. Whether your organisation is involved in building these solutions or not, Craig Suckling of IAG Loyalty suggests there are four principles to keep you on the right side of your customers.
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Seven steps to building an analytics community
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Seven steps to building an analytics community

Building a successful and lasting analytics community takes time and effort. Liz Matthews of Mango Solutions looks at some useful steps that organisations can take to establish and maintain a thriving collaborative approach.
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Lyndsay Weir – Keeping quiet as a female leader
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Lyndsay Weir – Keeping quiet as a female leader

Lyndsay Weir is global data and analytics manager at Nestlé. At the Women in Data conference in November, she was named as one of the new list of female industry role models, the 20 in Data and Tech. She told DataIQ how being a female leader and role model can be done in a quiet way.
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Data champions are the backbone of data culture
Article

Data champions are the backbone of data culture

For data-driven organisations, some of your most high-potential employees are those with strong data skills and a desire to share them with others. James Eiloart of Tableau explains how to identify and manage these data champions
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Business decisions based less on trust and more on truth
Article

Business decisions based less on trust and more on truth

Dun & Bradstreet, a business information data company that provides business credit reports, has over 330 million business records on its Data Cloud. Andy Crisp tells Toni Sekinah about his observation having completed 20 years in at Dun & Bradstreet and what it means to ‘own’ data at the company.
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Siemens and Anthony Nolan getting the most from analytics
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Siemens and Anthony Nolan getting the most from analytics

Electronics giant Siemens and blood cancer charity Anthony Nolan are both improving their data practices with a self-service analytics platform. Toni Sekinah hears from Jon Cajacob and Franky Stephenson who say that self-serve analytics is making their organisations more efficient and more productive, and the charity data is no longer in a ’shack’.
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Teradata’s Reema Poddar on taking risks and learning
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Teradata’s Reema Poddar on taking risks and learning

Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
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Teradata keeps sports entertainment company happy
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Teradata keeps sports entertainment company happy

Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
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Pets at Home top dog for customer and CRM success
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Pets at Home top dog for customer and CRM success

Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.
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