Tag: customer insights

Pets at Home top dog for customer and CRM success
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Pets at Home top dog for customer and CRM success

Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.