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Tag: Strategy

Should businesses decentralise data to keep evolving?
Article

Should businesses decentralise data to keep evolving?

It is widely accepted that for many business structures decentralisation is the way forward, but how far should a business decentralise to continue its evolution? In this article, DataIQ provides an overview of the three main decentralisation options and their pros and cons.
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DataIQ Member’s briefing – Is finance the next big skills area for data leaders?
Article

DataIQ Member’s briefing – Is finance the next big skills area for data leaders?

Finances rule a huge part of business operations, so should data leaders consider finance skills the next big area of focus? There has been ongoing debate about how data teams can communicate with other departments and how this influences the value and standing of data. A group of DataIQ members explored the ways in which delving into finance skills could be the next way to improve businesses.
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DEI in data: Many bridges still to cross
Report

DEI in data: Many bridges still to cross

Diversity is essential for a well-rounded, functioning data office and implementing a recruitment approach that understands intersectional diversity is the way forward. Research indicates that highly diverse teams produce better results with reduced algorithmic bias, which is a necessity for organisations aiming to be leaders in their field.
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DataIQ Leaders briefing – How do we ensure data keeps its seat in the big conversations?
Article

DataIQ Leaders briefing – How do we ensure data keeps its seat in the big conversations?

How can data offices and data leaders maintain their position at the table for large organisational conversations? In recent years, data offices have worked hard to establish their value and legitimacy, so how can this continue now that data is a regular part of beard discussions? A recent DataIQ roundtable discussed the different ways that this can be achieved.
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DataIQ Leaders briefing – What gets HR onboard with the right role definitions for analysts?
Article

DataIQ Leaders briefing – What gets HR onboard with the right role definitions for analysts?

The ongoing staffing difficulties for the data community requires collaboration with HR offices, but how can the data team ensure that HR is sourcing the best candidates for the job? A recent DataIQ roundtable examined the question "what gets HR onboard with the right role definitions for analysts?" and discussed ongoing issues facing data teams looking to retain staff and fill gaps.
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DataIQ Leaders briefing – Enhancing the status of data
Article

DataIQ Leaders briefing – Enhancing the status of data

DataIQ members delved into the question "Do data platform projects enhance the status of data, or reinforce the perception that it is a technology function?" at a roundtable in April 2022. The conversation honed in on the ideas of business language and the importance of building a case to demonstrate value to enhance data’s status.
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Managing marketing data in the first-party era
Report

Managing marketing data in the first-party era

This report, conducted in collaboration between Acxiom and DataIQ, examines customer data and the challenges this poses to marketing.
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Reach for the stars: How The Telegraph is deploying editorial analytics
Article

Reach for the stars: How The Telegraph is deploying editorial analytics

How is traditional print media adapting to the digital changes and demands of the modern reader? DataIQ sat down with Emma Wicks, head of editorial insight and analytics at The Telegraph, to discuss the evolving landscape for content, how journalism uses metrics and how a well-established business is keeping up with new platforms.
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Leaders Summit: Key points from our “talent in data” roundtable sessions
Article

Leaders Summit: Key points from our “talent in data” roundtable sessions

In February, the DataIQ Leaders community gathered in central London for the first Leaders Summit of 2022. Attendees participated in three roundtable sessions, centred on the topic of talent in the data office. In this piece we’ve highlighted some of the key arguments that emerged from those discussions.
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DataIQ Leaders briefing – Using value creation to support priority setting on data projects
Article

DataIQ Leaders briefing – Using value creation to support priority setting on data projects

At a DataIQ Leaders roundtable in February 2022, members discussed the best methods for using value creation to support priority setting on data projects. The conversation focused on the ruthless nature of prioritisation, the importance of collaboration and the need to collect evidence to support the process.
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