Jed Mole, Chief Marketing Officer, Acxiom

What impact has the pandemic had on demand from your clients? It really was sector specific. As you’d expect, travel and entertainment were under enormous pressure to pull back as they had no supply to offer. Conversely, media companies had increased demand to support given the increasing amount of time people were spending in front […]

Matthew Thomson, Director, EMEA Product Specialists, Databricks

What impact has the pandemic had on demand from your clients?   It has varied across our customers. Some customers, especially those in travel and hospitality, have been greatly impacted by the pandemic. Some customers saw it as a chance to invest in improving their infrastructure and so demand went up, others were just trying […]

Paul Alexander, Group CEO, Beyond: Putting Data to Work

What impact has the pandemic had on demand from your clients? The next 12 months have been widely tipped as the year of data and digital transformation. COVID has accelerated digital agendas, so now is the time to start embedding the changes and leveraging data assets. It is therefore unsurprising that we have seen a […]

Ciaran Dynes, Chief Product Officer (CPO), Matillion

What impact has the pandemic had on demand from your clients?   The amount of customer data going through Matillion products has tripled since the start of the pandemic, which isn’t surprising. Nearly 70% of businesses said that COVID-19 accelerated their cloud migration plans. Enterprises across industries, from life sciences to logistics, needed useful data […]

Damian Smith, Chief Technology Officer, Podium Analytics

What impact has the pandemic had on demand from your clients?   Podium is a start-up, and was two people strong when the pandemic started. Our initial recruitment and building of the team was conducted under lockdown, and depending on when they joined, team members went months before meeting each other face-to-face. Our clients include […]

Phil Young, Area Vice President – Northern Europe, Sitecore

What impact has the pandemic had on demand from your clients?   Our demand from our clients is definitely increasing and accelerating. The pandemic meant our customers are working harder than ever before to be relevant to their customers in a bid to create unforgettable digital connections from content to commerce. The pivot to providing […]

Dr Neil Berry, Chief Executive Officer, Rockborne

What impact has the pandemic had on demand from your clients?   In general terms we have seen that overall client demand has actually strengthened in some areas, however we have also seen that demand be significantly delayed in terms of starting projects and transformation programmes. This has created a significant backlog, particularly in areas […]

Andy Cotgreave, Data Evangelist, Tableau

What impact has the pandemic had on demand from your clients?   Data has become more vital to Tableau’s customers. Businesses need to be more flexible and more agile than ever before. They need to be able to ask and answer new questions every day. Old school solutions based on dead-end dashboards no longer suffice. […]

Di Mayze, Global Head of Data and AI, WPP

What impact has the pandemic had on demand from your clients?   It is more important than ever for brands to be able to understand and empathise with their customers, to be relevant and trustworthy and our approach to creative transformation has been a key part of this. From a data point of view, it […]