Harder, better, faster, stronger: How marketing can lead in a data-driven world
The future is automation. The future is blockchain. The future is artificial intelligence. If these statements are true, then there is an important question for us in the marketing industry: with a future orientated to data-driven marketing, do we…
Building a data lab
Data science has been a focus for investment by organisations seeking to mature their data and analytics capability for the last five years. This briefing paper offers insights into how to improve your maturity score by creating a data lab,
Get the data basics right
Get the basics right, use incoming regulation as a stimulus to innovate, and choose the right tools to manage the data. Those are the three key conclusions drawn by credit reference agency Experian from a recent …
2018 DataIQ 100
DataIQ has created the definitive list of power players – the people we believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry.
How King is crushing games data
Jonathan Palmer, product director of core data services at King, the entertainment company most famous for creating the Candy Crush franchise, sees himself as being in a lucky position. He hasn’t had to generate curiosity about using data from all…
Lessons learnt from AutoTrader algorithms
Dr Peter Appleby is the head of data science at AutoTrader, having worked his way up from data scientist and lead data scientist positions. By going through the process of productionising algorithms, he learnt the important lessons of playing to o…
Improving BI data quality
Data quality in business intelligence is not often recognised as an issue in itself, yet its impact on the reliability of reports and KPIs can be significant. This guidance note offers an approach for improving your CARBON score for BI by one or two points.
“Ditch and switch” – the £77 billion cost of failing to be hyper-personal
Nearly one third of consumers expect the companies they engage with to know more about them, according to a survey of 25,000 consumers globally, including 1,800 in the UK. Furthermore, the …
Information is beautiful – but can it also be BI?
Last week saw the latest set of winners in the Kantar Information is Beautiful awards announced. Once again, it revealed how incredibly diverse the ap…
Driving analytics at Jaguar Land Rover
Get support and be supported by sharing and collaborating. This was the key message from senior analytics manager Richard Bovey on what he has learnt from setting up the analytics team at Jaguar Land Rover automotive company.
The analytics …
Move aside Excel Ninjas – business transformation has new weapons
When big data officially emerged as a new thing, one major area of focus was on “exhaust data” and the idea that organisations could find huge value in data that already existed in their systems, but was not being exploited. Since then, big data p…
Case study: Comic Relief GDPR programme
Comic Relief made an early start on its GDPR compliance programme by creating a working party in November 2015. Its approach to data audits, privacy policies, data retention and staff training are an award-winning benchmark.
3 steps into the future
Connected toasters that list themselves on eBay if you haven’t used them for 90 days. Smart homes that sense who is present based on their behavioural pattern. Cars that talk to eachother and can brake in unison. What was once the stuff of science…
Merkle Aquila – from Edinburgh kitchen to global player
Five years ago, Aquila Insight was founded around a kitchen table in Edinburgh. This year saw it acquired by Merkle and become part of the Dentsu Aegis Network, taking it onto the global stage. En route, it has been a model for how to grow an anal…
How Boots built a gender mix into its Personalisation Insights Team
What is the situation?
The personalisation, loyalty and insights (PLI) team at Boots is 66% female in a team of 31.
When did they notice they were different?
…
IoT set to accelerate disruption of car insurance sector
The adoption of autonomous vehicles by the automotive industry is starting to pick up pace. Nick Walker, insurance expert and RAC’s former UK telematics managing director, witnessed BMW set up a building outside Munich and fill it with 2,000 engin…
Disconnected data is a spanner in the works of business efficiency
Disconnected data is an obstacle to efficiency within organisations. This is according to research that found that, on average, workers believe their organisation would see a 28% increase in efficiency if all necessary data were better int…
Don’t follow the Swedish model: why data contracts could be your DP downfall
Sweden has every reason to be sensitive about personal information. Up to 1975, it compulsorily sterilised some 21,000 of its own citizens on the grounds of eugenics. With a problematic misuse of medical data of that kind in its background, you wo…
Double pivot gets Football Whispers the win
The team behind Football Whispers submitted its entry to the DataIQ Talent Awards only hoping that the data sector would understand what it is doing – trawling through transfer chatter for nuggets of truth. The sector not only understood, …
Are you content with assumed consent?
Imagine you attend an event to hear a speaker from your industry, invite in hand, and expected by the hosts. The drinks are flowing as guests nibble the canapés. Throughout the schoomzing, you notice a photographer snapping away in the bac…