Insight - DataIQ

News Analysis: 3 steps towards better fraud prevention

Fraud is big news. The Office for Nation Statistics having added experience of fraud onto its National Crime Survey, the media was filled last week with its estimates for offences in the 12 months up to the end of March 2016: two million computer …

Owning the data: Why sports coaches should be the new heads of data

With the Rio 2016 Summer Olympic games fast approaching, both coaches and athletes will be working non-stop preparing themselves for an intense month of sporting events. With all aspects of athletes’ training plans dedicated to improving p…

Cybercrime is a serious strategic risk: Prevention deserves the highest priority

The threat of cybercrime continues to evolve and grow as criminals adapt to new security measures and take advantage of changes to our online behaviour. The only constant appears to be our vulnerability – whatever new steps are taken by co…

Shopper v Consumer – The difference between the two

In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth.

How we perc…

“If everything seems under control, you’re not going fast enough.”

With the rate of data growth continuing to accelerate and market disruption becoming the new normal, companies might wonder how they can react fast enough. David Reed spoke recently to Aaron Auld, CEO of in-memory analytics vendor EXASOL, …

Internet of Things brings big (data) changes for businesses

We all hear about the Internet of Things (IoT) in relation to smart fridges or clever thermostats, but these examples are only the tip of the proverbial iceberg. Big data from smart connected devices is going to change how we do business o…

DNA of a data scientist

Are you looking to hire a data scientist? Do you understand exactly what you are looking for, or do you get confused about exactly what they are supposed to do? You are not alone – many in the data industry are struggling to embrace this n…

4 reasons to resist calls for a “dexit”

At the same time as the country is being asked to decide whether to stay in or out of the European Union, a parallel discussion is taking place in the data industry. At the DMA Data Protection Day on 26th February, a steady current of conv…

A Summary of the EU General Data Protection Regulation

In December 2015 the long process of agreeing a new set of legislation designed to reform the legal framework for ensuring the rights of EU residents to a private life was completed. This was ratified in early 2016 and becomes widely enfor…

Ensuring your supply of data – the hidden competitive advantages

If you were trying to subscribe to Sky TV in late 2011, you may have been told that there would be a delay in sending out your set-top box. The reason? A hidden dimension of the supply chain supporting that broadcaster’s growth and marketi…

Profiting from the complete view

Business strategies increasingly include data and analytics, but do they consider how to deliver that…

Do vast datasets equal validity?

Top Tips for merging the online and offline customer experience

The online offline debate has seen numerous headlines over the past decade – the ‘death of the high street’ proclaimed as a foregone conclusion by many.
However, as a new report ‘Retail Innovations’ publishe

Taking a more disciplined approach to predictive analytics

Predictive analytics, under the guise of the rather more prosaic label of mathematical and statistical modelling, has been around for years, especially in financial services and mail order retailing. Now, as the value of data becomes much more …

Ironing out the right technology wrinkles

In the drive towards data-driven marketing, it is easy to overlook one thing – somewhere there needs to be a system to bring together the data, run the campaigns and generate reports on performance. Marketing automation does not just happen. It needs to be created out of the complex web of business systems in which […]