Storytelling with Data Workshop

Find out how to create commercially relevant and engaging stories from complex data sets by:

• Developing and co-creating early story hypotheses.
• Using storytelling structures to build evidence-based messages.
• Incorporating tried and tested techniques to build a connection with the audience, engage them with the message, and motivate them to act.

This 2-hour workshop will teach you how to distil large data sets into a punchy, powerful story. It will provide you with the tools and techniques to transform detailed project outputs into a succinct narrative and develop a compelling story with an engaging start, middle and end, resulting in more impactful presentations and reports.

Typical challenges this course will help you address include:

• How do I decide what to keep in and leave out of my presentation to avoid overwhelming the audience?
• How do I highlight the ‘so what’s?’ and ‘now what’s?’ to ensure I provide meaningful and actionable insight, not a data dump?
• How do I ensure that my story stands out from all the other ideas and recommendations shared within the business?

5 key take-outs from the training by previous delegates include:

1. The fact that humans need more than numbers and logic to make decisions and that it is possible to bring in emotion in data storytelling.
2. The role of top-down thinking in giving the story an anchor and that this can also save us time when pulling together our charts.
3. The value in having a storytelling framework to help select the right evidence to support the argument.
4. The value in spending time reflecting on what works for the audience, rather than just typing what we want to share.
5. The importance of a good title, hook and ending if we want to attract and maintain the audiences’ attention.

Learning Outcomes

• Learn how to win and keep attention, even with non-numerate audiences.
• Create a clear, compelling and insightful narrative quickly and efficiently using the StORI process.
• Understand what role a clear recommendation plays in effective storytelling.
• Discover how to create a punching 30 second précis using the COCO technique.

Booking Information:

Once registered for this event, full joining instructions for Zoom will be sent to each attendee individually along with access to our digital learning portal with tasks to be completed prior to the online workshop. Please check your email and junk mail for pre-workshop tasks reminders. 

Please be aware that there are only limited places available on a first come first served basis, in line with the number of seats per member company your membership allows.

If cancelling once confirmed, you must give at least 48 hours notice prior to the event in order for us to assign you place to those on our reserve list.