Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Many business leaders acknowledge that AI has the potential to drive growth and bring significant business value to their organisations. Few, though, are confident that they know how best to bring AI into their operations and attain that value.
Download the report to learn:
- How machine and marketer can work optimally together in the age of the consumer
- How brands can drive growth and create loyalty from AI-powered marketing applied throughout the customer lifecycle
- How AI-powered customer journeys generate significant results and a competitive edge
- A glossary of some of the concepts associated with artificial intelligence
