We know that digital transformation has never been more important, but the fact remains that most programmes under-deliver or fail outright. Furthermore, half of C-suite respondents felt their organisation was unclear on how it would achieve its vision. The same percentage recognised that while delivery was effective in pockets, the overall experience was disjointed and just under half had concerns about their company’s approach to strategy and decision-making.
Everybody seems to be on a journey to improve their customer experience, as might be expected. Nearly one in four of those surveyed for this report say they are in an advanced stage of using data and analytics and almost everyone is running a transformation of some description, be that business-, data- or technology-led.
However, what is surprising is that six out of ten people said there is at least some level of alignment between their business, data, and technology strategies. Given the low success rate of transformation programmes, this simply does not tally up. So how do you make sure you are in the 5% of transformation projects that do deliver?
Download this whitepaper by DataIQ and ENGINE to explore:
- How to avoid transformation project failure and the barriers to alignment
- Factors contributing to transformational success
- Key Findings from our joint research
