What is the average tenure of a data practitioner? Which data roles are most companies looking to hire in the next 12 months? Surprisingly, there are no industry-agreed standards here. Data is a relatively new field. In most organisations, data offices are less than ten years old, and the data talent market comprises inconsistent, varying degrees of expertise and experiences, resulting in a lack of standardised approach to the realities of people, skills and careers.
This report presents research into data upskilling and progression, and the specifics of skills development focus. Thanks to the influence of generative AI (genAI) and big tech, data skills are the face of the future; why, then, are they stuck in the past?
