Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
This Q&A with Industry Expert Joe Christopher, VP of Analytics at Blast Analytics & Marketing, is a part of a series of reports with industry experts and will provide specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs.
Download this report by Tealium to learn
- 3 Keys To Creating A High Performing Data and Analytics Program
- Why Data Quality Matters
- Knowing Your Brand’s Data Maturity Level
- Data Governance In Data-Driven Decisions
- Misconceptions About Data Quality
