Multiple aspects of the global economy are still recovering from government lockdowns and reduced industry and there are certain sectors, particularly international travel and tourism, that remain a far cry from their heights in 2019.
Now, two years later, data has become more important than ever before; e-commerce has become a daily part of life for many, and businesses have adapted their models to incorporate far more data-driven decision making. The value of data sourced externally is still being debated by business decision makers concerned about budgets and the ethics surrounding the use of so much data has fundamentally changed the way in which data collection and use is communicated.
To understand how data practitioners have responded to behavioural developments of customers and the hit to economies, DataIQ interviewed five senior figures across the travel, retail and entertainment sectors that have been affected by the pandemic in diverse ways. This whitepaper considers the responses from these interviews with leading data officers.
Download this report in partnership between DataIQ and Barclaycard Payments to discover:
- The extents to which external data is being adopted
- How the pandemic has affected customer data collection
- How this data is valued moving forward into a post-pandemic era
