Customer data platforms: Integrating data, transforming enterprises

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

Women in Data – more pay, more balance, more to do

Since launching in 2015, Women in Data has seen its community and conference audiences grow significantly. On the eve of the fifth event, its co-founders told David Reed why, despite an active and growing cohort of female data practitioners, there is still such a long way to go – and therefore a need for the network.

Pets at Home top dog for customer and CRM success

Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.

DataIQ Leaders briefing – Is the CDO still aiming for the board?

Two years ago, it was predicted that nine out of ten organisations would have a board-level CDO by now. The reality is more like one in ten. But that is not just due to a slowdown in hiring – CDOs themselves may not want to reach the C-suite. Following a DataIQ Leaders dinner discussion, this briefing considers the reasons and also why CDOs really do not like CIOs.

MotoGP: How Ducati goes racing with data (and beyond)

At the UK MotoGP at Silverstone over the August bank holiday weekend, I was fortunate to be invited to meet the Ducati team and its technology partner NetApp to find out just how important data and soft skills are at the pinnacle of motorcycle racing.

Seven health data hubs to be set up across the UK

Seven health data hubs are to be set up across the UK to speed up research for new medicines, treatments, and technologies that support quicker diagnoses and save lives. Toni Sekinah hears from Amanda White, of Health Data Research UK to find out more.

Managing the data running through Asics

Chris Drouin of Asics Digital deals with consumer analytics and insights, machine learning models and data-driven solutions. He spoke to Toni Sekinah about the dream at Asics, a sports brand specialising in running shoes, of a single customer view as well as the benefit of moving to a cloud-based data warehouse.

ISO 27701: Setting a New Standard for Privacy

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Trust and empowerment alive and well at Aviva’s customer data science department

Aviva walked away with the gong for the Best Place to Work in Data (Data Titan) at the DataIQ Awards. Tom Spencer of Aviva speaks to Toni Sekinah about how he has created a positive and encouraging working environment and what other data and analytics workplaces could do to follow suit.

Don’t let data clichés hold back progress

It’s easy to launch a new cliché into this industry – just put the word data in front of anything you can think of. Andy Cotgreave argues that despite the swarms of buzzwords, there really are useful new tools and data visualisation techniques lurking underneath.

Mind the Data Gap

The biggest challenge facing marketers remains the same – acquiring new customers. Alongside it, a new challenge has emerged – how to analyse data and gain insight that drives marketing performance.

Why data has a better idea

Data has a better idea. This was the key message from Lorenzo Bavasso of Three who gave an insightful presentation at the DataIQ Summit. Toni Sekinah reports.

Data visualisation – What’s Bauhaus got to do with it?

The Bauhaus art school was founded 100 years ago this year. The global design movement initiated by the school’s foundation changed architecture and interior design forever. Has it also influenced the field of data visualisation and communication?
Tableau’s Andy Cotgreave considers.

Privacy, Value and Ethics Report 2: Coping with the cautious consumer

This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.

DataIQ Leaders briefing – Managing agile analytics

Agile analytics is gaining traction as a way of working. Its appeal is the ability to flex resources, responding to both short deadlines and long-term development projects, while providing practitioners with a good mix of challenges. For managers, it requires a different approach from conventional analytics. This white paper considers some of the key things to consider when adopting agile in the data and analytics function.

DataIQ Leaders briefing – Squads and tribes

For data and analytics functions adopting agile as their way of working, a structure is also required for the people management dimension. Squads and tribes is an approach pioneered by Spotify in 2012 that is starting to transfer into this sector. This white paper explains the concept and how individuals fit into it.

DataIQ Leaders CARBON™ guidance – Issues with digital transformations

Digital transformations are en vogue among business leaders, yet many fail to achieve their goals. Five gaps typical open up between the vision and the reality. This white paper identifies them and the reasons why they occur.

DataIQ Leaders briefing – 5 ways to keep data at the heart of digital transformations

A common experience for data practitioners when their organisation adopts a new digital-first strategy is that it often lands without a data strategy attached. This briefing note suggests five ways to avoid this happening and to make sure data is seen as integral to digital transformations, based on conversations with DataIQ Leaders and DataIQ 100 members.

DataIQ Leaders briefing – Are data engineers in the new skills demand hot spot?

Data engineers are the new in-demand skilled workers as organisation seek to integrate multiple data sources or move to new data platforms. This whitepaper considers the challenges of recruiting in a limited talent field and what skills this role really requires, based on a recent DataIQ Leaders roundtable.

Privacy, Value and Ethics Report 1: In association with Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.