The Data Trends Report 2019
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
DataIQ Leaders briefing – Six habits of effective analytics leaders
Many organisations have set out a vision for their use of data and analytics. Often, the emphasis is on the tooling and hard skills required, rather than the behaviours and culture involved. This briefing paper considers six key aspects of soft skills that any senior manager of analytics leader needs to consider to deliver the vision.
Ensuring high quality data processes in insurance
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who led the turnaround.
Oliver Smith – Telefónica’s healthcare moonshot and dreaming big
Oliver Smith is leading a far-reaching innovation programme at Telefónica as part of a “health moonshot” to change lifestyles and reduce chronic illnesses. Ahead of his speech at Data Summit, he told DataIQ how they plan to get there.
Trust and ethics
As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.
DataIQ Leaders briefing: Four Steps towards creating communities of practice
Many organisations have data and analytics practitioners, often delivering against local requirements and from dispersed team or functions. To transform the impact they can have enterprise-wide, a level of momentum and critical mass needs to be created. One option is to build communities of practice. This whitepaper considers how to go about setting up a CoP.
Improving marketing effectiveness
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time – which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Effective strategies for customer data maturity revealed – New study
With data being hailed as the fuel for the fourth industrial revolution, it’s no surprise to see new research emerging tying data maturity to business success. But what are the key ingredients for data maturity? And what are the key benefits? A new study has the answers.
Switched-on consumers – Their data, their terms
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
How studying politics led to a career in data
Many of the people who work in data have a background in STEM subjects but equally the study of arts and humanities can form a strong basis for a career in analytics. Tess Merkulova tells Toni Sekinah why it is important to her as a data professional to pay very close attention to detail, and what are the similarities between data and comparative politics, which she studied to degree level.
Fines for data breaches should be more than monetary
Are fines fine and dandy for companies that don’t secure our data? Should we make them pay in another way? Toni Sekinah wonders if there is a way to hit them where it really hurts.
Location Intelligence Drives Competitive Edge In The Digital Age
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The role of data in digital transformation
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Three Steps to Optimise Your Mobile Strategy
As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.
Digital Transformation of Retail
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
What Makes an Enterprise Mobile App Great
Today’s mobile users are demanding – only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dynamic customer data in a digital world – Insight Report 2018
Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address the key challenges.
Key Strategies For A High Performing Data and Analytics Program In 2018
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Enabling CDOs and the Data Revolution
The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity.
The CDP opportunity
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.