Three Steps to Optimise Your Mobile Strategy
As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.
Digital Transformation of Retail
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
What Makes an Enterprise Mobile App Great
Today’s mobile users are demanding – only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dynamic customer data in a digital world – Insight Report 2018
Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address the key challenges.
Key Strategies For A High Performing Data and Analytics Program In 2018
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Enabling CDOs and the Data Revolution
The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity.
The CDP opportunity
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
The definitive guide to ETL & data integration for marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
How to use smart data to deliver a higher ROI
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
AI-Powered Omnichannel Customer Marketing
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
The 11 Core Functionalities of a Successful Data Strategy
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The New Role of Marketing Analytics & Visualisation
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Swipe Right: Moving consumers from an on/off affair to a committed data relationship
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data relationship and ten questions to ask about your data relationship with consumers.
2018 Global State of Enterprise Analytics Report
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
How studying big cats led to analysing big data
Elizabeth Moorcroft, a senior data scientist at Aviva, is working in the customer service team as part of the insurance company’s global data science practice, Quantum. Her daily tasks depend on the stage of the project she is working on at the ti…
Crunching data to map the Milky Way
The mission of the European Space Agency (ESA) is to explore the universe and it has a fleet of 10 craft out in space to do so. The Gaia space mission began in 1993 and the actual spacecraft was launched in 2013. Its aim is to create a precise 3D …
Getting the National Express bus network on board with data
Most Brits would think of intercity coach travel or airport transfers when the brand National Express comes to mind. So many may not know that two thirds of its journeys are carried out by third party providers.
“All the vehicles are the sa…
A data leader’s tips to owning your achievements
Natalie Jakomis, as the group head of data at GoCompare, is responsible for data engineering, data intelligence and data science. She is also charged with getting every part of the business to be more effective with data “so that data becomes part…
How sharing public sector data can solve societal problems
Lee Howell, currently seconded to Avon and Somerset Constabulary as chief fire officer, is committed to taking the benefits and learnings from working with data into the real world to solve strategic problems, and he thinks the key to this is shar…
DataIQ Leaders briefing – Is data management an IT-managed or standalone function?
Is data management turning into IT, given the extent of the supporting technology required by the data and analytics function? With new tools constantly being launched, this whitepaper, based on a DataIQ Leaders discussion, considers key decision points in where to site this function and what its true purpose should be.