Fines for data breaches should be more than monetary
Are fines fine and dandy for companies that don’t secure our data? Should we make them pay in another way? Toni Sekinah wonders if there is a way to hit them where it really hurts.
Strava gets a PB with cloud-based data warehouse
Social networks are renowned for the amount of data they amass, and sports social networks like Strava are no different. Strava’s data function was buckling under the weight of its own popularity, having recently passed the milestone of two billi…
Three Steps to Optimise Your Mobile Strategy
As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.
SilkFred cottons on to self-service data
Online fashion platform SilkFred was set up in 2012 to help bring together smaller independent brands and fashionistas looking for an alternative to the offerings on the high street. Co-founder and CEO Emma Watkinson explained that she and her st…
Digital Transformation of Retail
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
What Makes an Enterprise Mobile App Great
Today’s mobile users are demanding – only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dynamic customer data in a digital world – Insight Report 2018
Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address the key challenges.
Key Strategies For A High Performing Data and Analytics Program In 2018
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Enabling CDOs and the Data Revolution
The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity.
The CDP opportunity
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
The definitive guide to ETL & data integration for marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
How to use smart data to deliver a higher ROI
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
AI-Powered Omnichannel Customer Marketing
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Customer-centric trends behind winning companies
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Enabling AI services through operationalisation + self-service analytics
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
Making Analytical Content Easy to Find, Interact With, Share, and Combine
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
Digital Transformation at CFAO Improves Customer Satisfaction
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
Improve Customer Experience with the Right Data Management System
We live in an era where customer experience trumps product features and functions. How do you exceed customer’s expectations every time they interact with your organisation?
Location Intelligence Drives Competitive Edge In The Digital Age
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The role of data in digital transformation
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.