Report - DataIQ

Data assets and data culture

Download this exclusive research by DataIQ and find out which organisations have achieved full alignment between their data and business strategies and how this relates to their data literacy and digital transformation programmes.

Customer data platforms: Integrating data, transforming enterprises

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

ISO 27701: Setting a New Standard for Privacy

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Mind the Data Gap

The biggest challenge facing marketers remains the same – acquiring new customers. Alongside it, a new challenge has emerged – how to analyse data and gain insight that drives marketing performance.

Privacy, Value and Ethics Report 2: Coping with the cautious consumer

This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.

Privacy, Value and Ethics Report 1: In association with Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

Seven steps to implementing successful artificial intelligence projects

Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.

10 Enterprise Analytics Trends to Watch in 2019

How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.

Join the dots: Why tackling data issues is key to digital transformation

This report, a collaboration between DataIQ and Experian, is a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success. Download this report to understand the importance of data quality and data management and how to prevent data quality pitfalls in transformation programmes.

The Data Trends Report 2019

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Trust and ethics

As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.

Improving marketing effectiveness

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time – which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Switched-on consumers – Their data, their terms

DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.

Customer-centric trends behind winning companies

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Improve Customer Experience with the Right Data Management System

We live in an era where customer experience trumps product features and functions. How do you exceed customer’s expectations every time they interact with your organisation?

Location Intelligence Drives Competitive Edge In The Digital Age

Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.

The role of data in digital transformation

The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.