Customer data platforms: Integrating data, transforming enterprises
This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.
ISO 27701: Setting a New Standard for Privacy
What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I
Mind the Data Gap
The biggest challenge facing marketers remains the same – acquiring new customers. Alongside it, a new challenge has emerged – how to analyse data and gain insight that drives marketing performance.
Privacy, Value and Ethics Report 2: Coping with the cautious consumer
This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.
Privacy, Value and Ethics Report 1: In association with Crowe
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
Seven steps to implementing successful artificial intelligence projects
Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
10 Enterprise Analytics Trends to Watch in 2019
How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.
Join the dots: Why tackling data issues is key to digital transformation
This report, a collaboration between DataIQ and Experian, is a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success. Download this report to understand the importance of data quality and data management and how to prevent data quality pitfalls in transformation programmes.
The Data Trends Report 2019
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Trust and ethics
As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.
Improving marketing effectiveness
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time – which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Switched-on consumers – Their data, their terms
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Enabling AI services through operationalisation + self-service analytics
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
What Makes an Enterprise Mobile App Great
Today’s mobile users are demanding – only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dynamic customer data in a digital world – Insight Report 2018
Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address the key challenges.
Key Strategies For A High Performing Data and Analytics Program In 2018
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
The CDP opportunity
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
The definitive guide to ETL & data integration for marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Enabling CDOs and the Data Revolution
The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity.
How to use smart data to deliver a higher ROI
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.