How to use smart data to deliver a higher ROI
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
AI-Powered Omnichannel Customer Marketing
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Making Analytical Content Easy to Find, Interact With, Share, and Combine
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
Digital Transformation at CFAO Improves Customer Satisfaction
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
Customer-centric trends behind winning companies
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Improve Customer Experience with the Right Data Management System
We live in an era where customer experience trumps product features and functions. How do you exceed customer’s expectations every time they interact with your organisation?
Location Intelligence Drives Competitive Edge In The Digital Age
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The role of data in digital transformation
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Three Steps to Optimise Your Mobile Strategy
As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.
Digital Transformation of Retail
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
Swipe Right: Moving consumers from an on/off affair to a committed data relationship
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data relationship and ten questions to ask about your data relationship with consumers.
The 11 Core Functionalities of a Successful Data Strategy
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The New Role of Marketing Analytics & Visualisation
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
2018 Global State of Enterprise Analytics Report
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
Data and the future of the NHS
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
Trust in the Digital Age
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Download this report by Consentric today to explore why earning trust and why rebuilding trust is important and key factors shaping transparency
Why the Universal Data Hub?
The explosion of marketing technology has brought today’s businesses new and more relevant ways to communicate and engage with their customers. In this report, Tealium explores how to transform your business and customer experiences by connecting data across every customer touchpoint.
2018 DataIQ 100
DataIQ has created the definitive list of power players – the people we believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry.