What Makes an Enterprise Mobile App Great
Today’s mobile users are demanding – only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dynamic customer data in a digital world – Insight Report 2018
Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address the key challenges.
Key Strategies For A High Performing Data and Analytics Program In 2018
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
The CDP opportunity
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
The definitive guide to ETL & data integration for marketers
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Enabling CDOs and the Data Revolution
The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity.
How to use smart data to deliver a higher ROI
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
AI-Powered Omnichannel Customer Marketing
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Making Analytical Content Easy to Find, Interact With, Share, and Combine
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
2018 Global State of Enterprise Analytics Report
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
Swipe Right: Moving consumers from an on/off affair to a committed data relationship
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data relationship and ten questions to ask about your data relationship with consumers.
The 11 Core Functionalities of a Successful Data Strategy
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The New Role of Marketing Analytics & Visualisation
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Data and the future of the NHS
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
Trust in the Digital Age
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Download this report by Consentric today to explore why earning trust and why rebuilding trust is important and key factors shaping transparency
Why the Universal Data Hub?
The explosion of marketing technology has brought today’s businesses new and more relevant ways to communicate and engage with their customers. In this report, Tealium explores how to transform your business and customer experiences by connecting data across every customer touchpoint.
2018 DataIQ 100
DataIQ has created the definitive list of power players – the people we believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry.