Find out more
trust-in-the-digital-age

Trust in the Digital Age

In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Download this report by Consentric today to explore why earning trust and why rebuilding trust is important and key factors shaping transparency
the-cdp-opportunity

The CDP opportunity

[…] disparate sources of data, none have been able to fully deliver on the promise and opportunity of data-driven marketing. Customer data platforms (CDP) are a relatively new technology that have been introduced to improve the usability, accessibility, and timeliness of data to create a consistent, personalized, relevant customer experience. Here we examine the CDP […]
what-makes-an-enterprise-mobile-app-great

What Makes an Enterprise Mobile App Great

Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
business-transformation---catch-up-or-get-caught-out

Business transformation – Catch up or get caught out

[…] say they are in an advanced stage of using data and analytics and almost everyone is running a transformation of some description, be that business-, data- or technology-led. However, what is surprising is that six out of ten people said there is at least some level of alignment between their business, data, and technology […]
connected-leadership-growing-your-data-network

Connected leadership: Growing your data network

As new technologies and data are being developed at a rapid pace, how important is it to keep pace and stay in touch with your peers? We asked those who have made it into the DataIQ 100 to share their views on how to keep pace and grow your peer group.
managing-marketing-data-in-the-first-party-era

Managing marketing data in the first-party era

[…] closely with the chief data officer and chief analytics officer is essential to placing data and insights into decisioning and personalisation processes. And of course, the chief technology officer is a major ally in breaking down marketing technology barriers and putting the right tools in place. Download this research report by DataIQ and Acxiom […]
data-and-the-future-of-the-nhs

Data and the future of the NHS

A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
customer-centric-trends-behind-winning-companies

Customer-centric trends behind winning companies

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
seven-steps-to-implementing-successful-artificial-intelligence-projects

Seven steps to implementing successful artificial intelligence projects

Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
the-data-trends-report-2019

The Data Trends Report 2019

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Data ice breakers

The reports I've been reading recently have been peppered with facts and figures about the digital universe and the data economy. I have brought together some of them for reference in case you are ever caught short of a data-related titbit...

Data skills gap is exaggerated, say public sector data leaders

[…] the old-school skills such as data warehousing and BI can “flipped” and become data specialists and data engineers. He also uses Hutchison’s techniques of re-educating those with technology and data skills “from a world gone-by,” and also has built a pipeline straight out of university. “We need to elevate the professional development of the […]

Get data skills up to standard with ‘aristocrats’ leading the way

[…] give employees the training and tools to view our data and ask questions.” Mark Singleton, head of business intelligence and acting associate director of information management and technology said: “Our approach is to give employees the training and tools to view their data and ask questions that they haven’t been able to ask before. […]

How King is crushing games data

Jonathan Palmer, product director of core data services at King, the entertainment company most famous for creating the Candy Crush franchise, sees himself as being in a lucky position. He hasn’t had to generate curiosity about using data from all...

Information is beautiful – but can it also be BI?

[…] set of winners in the Kantar Information is Beautiful awards announced. Once again, it revealed how incredibly diverse the approaches to data visualisation can be. Gold in the technology, science, medicine or health category went to Kim Albrecht for a study of scientists’ career timelines which looked at when they are most likely to peak. […]