Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.
Seven health data hubs are to be set up across the UK to speed up research for new medicines, treatments, and technologies that support quicker diagnoses and save lives. Toni Sekinah hears from Amanda White, of Health Data Research UK to find out more.
Chris Drouin of Asics Digital deals with consumer analytics and insights, machine learning models and data-driven solutions. He spoke to Toni Sekinah about the dream at Asics, a sports brand specialising in running shoes, of a single customer view as well as the benefit of moving to a cloud-based data warehouse.
Aviva walked away with the gong for the Best Place to Work in Data (Data Titan) at the DataIQ Awards. Tom Spencer of Aviva speaks to Toni Sekinah about how he has created a positive and encouraging working environment and what other data and analytics workplaces could do to follow suit.
It’s easy to launch a new cliché into this industry – just put the word data in front of anything you can think of. Andy Cotgreave argues that despite the swarms of buzzwords, there really are useful new tools and data visualisation techniques lurking underneath.
Data has a better idea. This was the key message from Lorenzo Bavasso of Three who gave an insightful presentation at the DataIQ Summit. Toni Sekinah reports.
The Bauhaus art school was founded 100 years ago this year. The global design movement initiated by the school’s foundation changed architecture and interior design forever. Has it also influenced the field of data visualisation and communication?
Tableau’s Andy Cotgreave considers.
Gymshark is a gym wear brand sold exclusively online through its website and a network of affiliate partners. Toni Sekinah hears from Alex Gray and Samantha Robbins about how they analyse the data generated by this network and through this way of selling.
Data analysts may feel their struggle to make data comprehensible through great visualisation are dealing with a 21st Century problem. But as Tableau’s Andy Cotgreave explains, it is a problem with a 250-year history that’s well worth understanding.
Suki Fuller is an analytical storyteller with a background in intelligence. She tells Toni Sekinah what her job entails and how her unconventional education and career path led her to this role.
AI is being adopted rapidly as organisations try to future-proof their business. But in the headlong rush to automate, are there risks in not getting the data basics sorted first? Can a more measured approach deliver better outcomes? Robert Goodwin of Wunderman considers.
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who led the turnaround.
With data being hailed as the fuel for the fourth industrial revolution, it’s no surprise to see new research emerging tying data maturity to business success. But what are the key ingredients for data maturity? And what are the key benefits? A new study has the answers.
Are fines fine and dandy for companies that don’t secure our data? Should we make them pay in another way? Toni Sekinah wonders if there is a way to hit them where it really hurts.
Many of the people who work in data have a background in STEM subjects but equally the study of arts and humanities can form a strong basis for a career in analytics. Tess Merkulova tells Toni Sekinah why it is important to her as a data professional to pay very close attention to detail, and what are the similarities between data and comparative politics, which she studied to degree level.
Social networks are renowned for the amount of data they amass, and sports social networks like Strava are no different. Strava’s data function was buckling under the weight of its own popularity, having recently passed the milestone of two billi…
Online fashion platform SilkFred was set up in 2012 to help bring together smaller independent brands and fashionistas looking for an alternative to the offerings on the high street. Co-founder and CEO Emma Watkinson explained that she and her st…
Elizabeth Moorcroft, a senior data scientist at Aviva, is working in the customer service team as part of the insurance company’s global data science practice, Quantum. Her daily tasks depend on the stage of the project she is working on at the ti…
The mission of the European Space Agency (ESA) is to explore the universe and it has a fleet of 10 craft out in space to do so. The Gaia space mission began in 1993 and the actual spacecraft was launched in 2013. Its aim is to create a precise 3D …
Most Brits would think of intercity coach travel or airport transfers when the brand National Express comes to mind. So many may not know that two thirds of its journeys are carried out by third party providers.
“All the vehicles are the sa…
