What role do you play in building and delivering conventional AI solutions, including machine learning models? Are you involved in your organization’s adoptions of generative AI? As the Chief Data Officer, I lead our Data Intelligence Center of Excellence, and am responsible for Blackbaud’s AI and data strategy, product innovation, data science, and engineering […]
What challenges do you see for data in the year ahead that will have an impact on your clients and on the industry as a whole? We will see continued uncertainty within the adtech ecosystem regarding cookie deprecation and the resulting impact on addressability and measurement. Even though Google continues to kick the removal […]
[…] source stack. This provides flexibility at much lower cost. I foresee more companies adopting this strategy and moving away from proprietary approaches in 2020. Data and technology are changing business, the economy and society – what do you see as the biggest opportunity emerging from this? Mobility is critical to our society and […]
Path to power I started my career being a data analyst and writing code and built on those skills as I moved around various companies. My experiences at EY opened my eyes to the massive opportunity in all areas of all businesses of using data and, by that stage, I well and truly had […]
[…] organisations. I would also expect this to be the year when customers start to feel the advantages of machine learning in a larger scale. Data and technology are changing business, the economy and society – what do you see as the biggest opportunity emerging from this? The biggest opportunities are cost reduction though […]
What impact has the pandemic had on the role of data in your company/organisation? Data has been at the centre of Home Office activities, across Intelligence, policy, reporting, security and automation initiatives, for some time. The pandemic’s principal impact was around immediacy of data, both in terms of new data being ingested, integrated and made […]
How is your organisation using data and analytics to support the corporate vision and purpose? Data and analytics is a core pillar of Pepper’s vision. Some 24 months ago, there was a view that data and analytics could help drive further business performance and over the past two years we have proven that to […]
[…] the greatest data eco-systems in the world and build the best machine learning models, but unless companies have the right data-driven vision and the people, processes and technology to deliver that vision, then it’s all worthless. Learning how to implement organisational change is one of the biggest assets I have and ensures that the […]
How is your organisation using data and analytics to support the corporate vision and purpose? Data and analytics underpin each of our strategic goals – we can only continue to build and grow through the use of data and the provision of insight through robust analysis. Perhaps the area where data and analytics is most […]
[…] can, for some, be a real challenge because of the organisational agenda to enable AI for quick productivity gains or competitive advantage. Generative AI, as with all technology investments, will only bring value if you truly understand why you are using it and how important it is to be built on a solid data […]
Data was needed to persuade business decision makers to take new courses of action and investigate new avenues of business, which is exactly what the data team at JLR achieved with their Recommended Order Bank (ROB) system.
[…] the stategy. Scenario planning was applied on top to optimise distribution as the parameters of the models were tuned. This involved a combination of strategic data and technology. She also led the strategic customer segmentation analysis, translating the outputs from complex customer analysis for senior stakeholders, becoming a trusted advisor to the client while […]
[…] she rose to the role of managing director in 1992. She has described this as the “science fiction phase” of her career, learning the new language of technology and the explosive growth of DM in the years when direct mail volumes topped 2 billion items in the UK. As Rosemary recalled in an interview […]
[…] 50% and reduced the cost of training, making it more accessible for potential users. As a diversity champion, she founded an internal Women in data and technology network that increases the representation of women in both roles within EDF and the wider community. She works closely with universities and schools to develop talent […]