DataIQ Awards 2022 winner – Best diversity, equity and inclusion: ITV
With the target of becoming a UK leader in streaming services, ITV has rolled out a diversity acceleration plan that will reflect viewer diversity on- and off-screen while improving diversity, equity and inclusion (DEI). Re-examining the recruitment process has led to female diversity reaching 52% and BAME reaching 33% across all levels.
DataIQ Awards 2022 winner – Most innovative use of AI: Intelligent Growth Solutions and Forth Point
Intelligent Growth Solutions and Forth Point have focused on the automation of vertical farming as it is undoubtedly a partial solution to the issue of sustainable agriculture.
DataIQ Awards 2022 winner – Best place to work in data (Data titan): Admiral Group

Admiral Group’s dedication to collaboration and forward-thinking culture has placed it at the forefront of data workplaces, operating a mantra of “people that like what they do, do it better”. The record-high satisfaction results and strong productivity metrics confirm this mantra to be true and working for Admiral Group.
DataIQ Awards 2022 winner – New talent or data apprentice (Data titan): Hannah Lee, Zurich Insurance
Hannah Lee joined the data team at Zurich Insurance in 2019 after her original team was disbanded and, during a period of upheaval and change, she embraced the up-skilling required, enrolling on a data science degree apprenticeship – she has subsequently been promoted to data scientist.
DataIQ Awards 2022 winner – Best place to work in data (Data enabler): Instinctive BI

Founded by three friends who felt data needed to become more personable, honest, trustworthy and affordable, Instinctive BI (IBI) set out to bring together data heroes operating with a focus on people. A recruitment campaign run by the consultants at IBI identified why people should join the IBI community and the ideals of the directors were mirrored in those joining the team.
DataIQ Awards 2022 winner – New talent or data apprentice (Data enabler): Gabe Musker, Ascent
Gabe Musker has been recognised by Ascent as a highly-capable, commercially-aware data consultant, advising C-level executives and leading customer engagements in the space of just nine months since he started.
DataIQ Awards 2022 winner – Best use of data for not-for-profit or non-commercial purposes: YouGov
The world’s largest continuous Covid-19 health behaviour study was conducted through the YouGov/ICL Covid-19 behaviour tracker. Running between April 2020 and March 2022, nearly 80,500,000 data points from 750,000 survey responses in 29 countries have been gathered, with 80 studies published on this data.
DataIQ Awards 2022 winner – Persuading with data: Methods Analytics
Methods Analytics worked throughout the Covid-19 pandemic to collaborate with multiple directorates in order to provide an efficient and effective response to the pandemic in a rapidly changing-environment. The capabilities provided meant policy-makers were able to make data-led critical decisions regarding restrictions, testing sites, vaccination campaigns and more.
DataIQ Awards 2022 winner – Breakthrough with data: Lakeland and Go Inspire
Lakeland and Go Inspire utilised data to deliver a hyper-personalised experience for each myLakeland member, resulting in a 317% year-on-year increase in incremental revenue and 442% return on investment (against a benchmark of 80%).
DataIQ Awards 2022 winner – Shared data, shared culture: ITV and Thoughtworks
ITV partnered with Thoughtworks to implement a data mesh approach in a reimagining of data use for content production, promotion, distribution and monetisation in a way that is scalable and shareable. The result has been that the marketing team can identify addressable audiences in minutes, rather than the three-month timeline under its preceding approach.
DataIQ Awards 2022 winner – Data and analytics leader of the year: Arun Mehta, NatWest

As global head of data and analytics engineering, Arun Mehta leads the core data platform capability for NatWest, supporting initiatives including environmental, social and governance (ESG), regulatory reporting, customer lifetime value, machine learning modelling and financial crime and fraud prevention.
DataIQ Awards 2022 winner – Sustainability and environmental data: Intelligent Growth Solutions and Forth Point
Intelligent Growth Solutions and Forth Point have focused on the automation of vertical farming as it is undoubtedly a partial solution to the issue of sustainable agriculture.
DataIQ Awards 2022 winner – Data champion (Data titan): Rebecca Vickery, EDF
As lead data scientist for EDF, Rebecca Vickery is a true evangelist for the use of data to create value both inside and outside the business while ensuring technical excellence across all data science products.
DataIQ Awards 2022 winner – Transformation with data: LADbible Group
To expand a team is always an endeavour with multiple hurdles to navigate, yet LADbible Group (LBG) has doubled its team in the last 24 months, quadrupling commercial conversion rates and redesigning the way data it managed within the organisation.
DataIQ Awards 2022 winner – Data champion (Data enabler): Susan Walsh, The Classification Guru
Susan Walsh is founder and managing director of The Classification Guru, a data industry thought leader, TEDx speaker and author of “Between the spreadsheets: Classifying and fixing dirty data”.
DataIQ Awards 2022 winner – Data for good champion: Benedetta Tagliaferri, The Information Lab
Benedetta Tagliaferri founded TIL+ in 2020 from a desire to support charities, non-profits and NGOs to leverage the power of data through pro bono data and analytical expertise where resources are low. Tagliaferri has delivered data and analytics projects with over 20 non-profit organisations.
DataIQ Awards 2022 winner – Data for health and wellbeing: Transform and UK Government Cabinet Office
Ending the pandemic by getting the world vaccinated Transform and the UK Government Cabinet Office utilised data to improve the speed of global vaccines rollouts as well as fighting misinformation. Headed by Transform (formerly engine Transformation), the teams developed data and communication strategies and sourced the data for a global dashboard to breakdown the world’s […]
DataIQ Awards 2022 winner – Data for society: Data for Children Collaborative with UNICEF
The University of Edinburgh and UNICEF partnered to provide a data platform that addresses global challenges for children from climate change to Covid-19. One of the core focuses has been to understand and accurately measure climate and environmental shocks and stresses harming child development progress.
DataIQ Awards 2022 winner – Becoming data literate: Marks & Spencer
In a bid to democratise data, increase learning opportunities and create a data community, M&S launched the BEAM academy which, within 18 months, developed into a thriving community of data practitioners and enthusiasts establishing a bespoke learning offering to reach diverse colleague audience.
DataIQ Awards 2022 winner – Data literacy champion: Amy Ryder, Jaguar Land Rover
Amy Ryder is a founding member of the Jaguar Land Rover data office making the case for, and leading, the rollout of Tableau to all employees and beyond, which has led to a comprehensive data training strategy. Her vision and enthusiasm has enabled her to lead at all levels.